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POP it seems is a vending machine for the 21st Century, which allows you to watch movie trailers, read reviews, check the charts and purchase the latest DVD releases, along with movie classics and console games.

Using an interactive touch screen, you simply select the DVD, Blu-ray, or game you wish to buy, swipe your credit or debit card and the DVD or game ‘pops’ out.

As of November you will also be able to download film and music direct from POP machines. Downloads will be compatible with most PDAs, memory cards/sticks or MP3/4 players and SD cards. The process is instant and you can take receipt of your gift in minutes.

With more than 100 titles on offer, including this summer’s box office smashes ‘Mamma Mia!’, ‘Hancock’, ‘The Incredible Hulk’, ‘Wanted’, ‘The Mummy: Tomb of the Dragon Emperor’ and ‘Hellboy II’ at great prices, plus fabulous Blu-ray product, such as Casino Royale in the POP machines, there will be plenty of choice for movie lovers.

POP is the first of its kind in the UK and is set to change the way we buy entertainment forever. POP is ideal for last minute shoppers as some POPs can be found in locations that can be accessed, out of ordinary shopping hours.