Press release

AMSTERDAM, 27 JUNE 2008: Integrated Systems Events, the company behind the fast-growing ISE tradeshow, has today confirmed the itinerary for the third in its series of Integrated Systems Roadshows. The 2008 edition of the tour will start in the Greek capital, Athens on Friday 3 October, before visiting Sofia, Bulgaria on Monday 6 October, and finishing in Bucharest, Romania on Wednesday 8 October.

Mike Blackman, Managing Director, Integrated Systems Events, says the Roadshow has established a unique position in the industry calendar. “Since its inception in 2006, our Roadshow has visited seven European cities and attracted more than 1,000 industry professionals from some of the continent’s most dynamic markets. No other event brings manufacturers face-to-face with new business opportunities in quite the same way.”

As in previous years, each stop on the tour will feature a combination of manufacturer training and a hotel ballroom tradeshow, with additional education provided by ISE’s two supporting trade associations, CEDIA and InfoComm International. All three shows will offer free admission to qualifying participants, and sponsorship opportunities will be strictly limited.

“By restricting the Roadshow to a maximum of 25 exhibitors, we ensure that the event maintains its unique character,” Blackman continues. “Attendees can fit both education and technology discussion into a single day, while exhibitors get quality time to spend time with new prospects. And, for the first time this year, all our destinations are within the European Union, which will ease customs and transportation for our sponsors.”

As well as EU membership, all three of this year’s Roadshow countries offer enormous growth opportunities in both commercial and residential systems integration. Between them, Greece, Bulgaria, and Romania have a population of over 40 million people and a combined GDP of more than $650 billion per year, with growth averaging 5% annually.

Summing up, Blackman says: “We are really excited to be taking the Roadshow format to three new cities, bringing a flavour of ISE to dynamic business communities that are eager to learn and acquire new contacts. The event will remain very affordable for exhibitors, and we expect space to sell out fast.”