Press release

Las Vegas, USA – October 19, 2006 – Analog Way, a leading designer and manufacturer of high-end presentation switchers, announces at LDI 2006, the immediate availability of thelongest full resolution DVI copper cable on the market. This new cable can drive high definition display devices with definition up to 1600 x 1200 or 1080p@60Hz on a distance as long as 70m (230 ft). This new DVI Cable is the longest of the new range launched today by Analog Way. 100ft, 130ft, 165ft, 200ft and 230ft long cables are also available with the same capabilities.

“ The capability to design and manufacture this cable is due to the unique combination of Analog Way know how, cables manufactured according to our specifications and use of high speed, state-of-the-art components ” declares Paul Schoukroun, Marketing Director of Analog Way. “We see a growing demand for DVI solutions and long distance does not mean more expensive or loss of quality”.

This new range of cables comes with a built-in equalizer and can be used between any DVI compliant devices, including Analog Way awards winning Seamless Switchers “ Di-VentiX”. The outstanding performances of this new solution will greatly help to accelerate and secure AV integration while avoiding use of alternative expensive solutions.

These cables are available in different length:

• E30DVI Cable DVI-D M/F 30m 100ft
• E40DVI Cable DVI-D M/F 40m 130ft
• E50DVI Cable DVI-D M/F 50m 165ft
• E60DVI Cable DVI-D M/F 60m 200ft
• E70DVI Cable DVI-D M/F 70m 230ft

About Analog Way
Founded in 1989, Analog Way is a leading designer and manufacturer of innovative image converters with worldwide locations (USA, France and Singapore). The company designs a wide range of computer to video scan converters, scalers, seamless switchers and up/down converters. The products provide the most advanced solutions in the Broadcast, AV, Rental & Staging, Church, orporate and Industrial markets. For further information, do not hesitate to visit our website at: http://www.analogway.com