Press release

LG’s 50PG60 Wins CES 2008 ‘Best of Innovations,’ PG60 Series Features THX Display and ISF Certifications

LAS VEGAS, Jan. 6, 2008 – Slim design, advanced calibration options, wireless connectivity and
invisible speakers underscore LG Electronics’ 2008 plasma HDTV innovations. The 50-inch model of the
flagship PG60 series is the CES 2008 “Best of Innovations” video display honoree, singled out for its
intuitive styling, advanced display technologies and consumer benefits.

All four series, including eight new models, six with “Full HD” 1080p display capability, are being
demonstrated publicly for the first time at the 2008 International CES®, LG Electronics booth #8214,
Central Hall, Las Vegas Convention Center.

“Home theater enthusiasts are continuing to drive growth in plasma HDTVs, specifically in larger screen
sizes, and we are committed to serving this market by introducing seven new 50- and 60-inch models,”
said Allan Jason, vice president of consumer electronics marketing at LG Electronics USA, Inc. “Our
2008 line delivers what plasma HDTV consumers are looking for – a slim and stylish design with premium
picture and an enhanced sound quality.”

LG’s flagship plasma line, PG70 and PG60 series, incorporates a slim, elegant single-layer design. The
single layer design mocks the appearance of a pane of glass (with no visible frame around the picture),
thereby creating a sleek, sophisticated look to complement any home décor. It also has a non-
reflective surface to minimize excessive glare typically caused by harsh ambient light.

The entire stylish line includes LG’s new invisible speaker system adding to its polished look. This
unique system incorporates speaker actuators around the perimeter of the bezel, eliminating
traditional speaker drivers and their associated grills. This not only allows for a sleek finished look, but
also offers a wider sweet spot by creating a virtual “wall” of sound without sacrificing sound quality.

What’s more, LG’s new “Clear Voice” technology provides high-quality dialogue even when background
noise swells by automatically enhancing the sound frequency range of the human voice.

For those seeking an advanced picture quality, all LG 1080p plasma models feature Image Science
Foundation Certified Calibration Configuration (ISFccc), ensuring custom video display calibration to
deliver superior picture quality for an enhanced viewing experience. LG Electronics is also the first
mainstream consumer electronics company to achieve THX Display certification for its plasma HDTVs
(models 60PG60 and 50PG60*). As the industry benchmark in video image quality, THX Display
certification ensures an HDTV can present HD and standard definition video content at maximum
resolution with the correct color and light levels. (Please see separate news release for details on
picture quality and calibration).
LG Electronics is a founding member of the Plasma Display Coalition.

THE NEW PLASMA: DISTINCTIVE, SIMPLE ELEGANCE
• PG70 Series (Sizes: 50- and 60-inch) – LG’s “Full HD” 1080p wireless-ready PG70 plasma series
delivers a high-quality home entertainment experience in 50- and 60-inch screen sizes. With its
optional receiver, consumers can eliminate cords using 802.11n wireless network technology. THX
Display certification, while not yet finalized, is expected for these two models, planned for third-
quarter availability. Other features include:
o 30:000:1 contrast ratio
o 100,000-hour panel (approximately 30 years)
o Dual XD Engine
o ISFccc Calibration Ready
o THX Display certified*
o Four HDMI 1.3 with Deep Color, USB 2.0 and AV inputs

• PG60 Series (Sizes: 50- and 60-inch) – As the CES 2008 “Best of Innovations” video display
honoree, LG’s “Full HD” 1080p PG60 plasma series delivers a high-quality home entertainment
experience in 50- and 60-inch screen sizes. Viewers enjoy startling clarity and unprecedented
detail with deeper black levels and superior shadow detail. Slim design and superior picture and
sound performance make the PG60 an HDTV that can sit comfortably in any room of the home.
Other features include:
o 30:000:1 contrast ratio
o 100,000-hour panel (approximately 30 years)
o Dual XD Engine
o ISFccc Calibration Ready
o THX Display certified*
o Four HDMI 1.3 with Deep Color, USB 2.0 and AV inputs

• PG30 Plasma HDTV Series (Sizes: 50- and 60-inch) The stylish PG30 is perfect for viewing sports
or the latest action-packed movies. Its “Full HD” 1080p resolution and a 30,000:1 dynamic contrast
ratio ensure vibrant colors and deeper blacks. The PG30’s non-reflective coating minimizes
excessive glare caused by harsh ambient light. Its slim depth, high-gloss finish and LG’s invisible
speaker design augment its unprecedented detail and startling clarity. Other features include:
o Slim Depth (84mm)
o Three HDMI 1.3 with Deep Color
o 100,000-hour panel (approximately 30 years)
o Clear Voice technology to provide high-quality dialogue when background noise swells

• PG20 Series (Sizes: 42 and 50-inch) – Design- and style-conscious consumers will appreciate the
PG20’s ability to complement virtually any décor. The units are uncommonly slim at 84mm, and
built with LG’s invisible speaker system. The PG20 is loaded with advanced technology and user-
friendly functionality, including a 15:000:1 contrast ratio that allows for deeper blacks. Other
features include:
o Three HDMI 1.3
o 100,000-hour panel (approximately 30 years)
o Clear Voice technology to provide high-quality dialogue when background noise swells

• The 60-inch model 60PG60 is THX certified; certification of the 50-inch model 50PG60 is in process.
  
  
  
  Contacts Presse Produits :
• Aurélie Vinzent – aurelie.vinzent@pleon.com – Tel : 01 53 04 24 04
• Pauline Lardy – pauline.lardy@pleon.com – - Tel : 01 53 04 23 13
  
  Contacts Presse Coporate :
• Hortense Grégoire – hortense.gregoire@pleon.com – Tel : 01 53 04 23 30
• Mathilde Hurtaud – mathilde.hurtaud@pleon.com – Tel : 01 53 04 23 12
  
  Fondé en 1958, LG Electronics Inc (Bourse de Corée : 06657.KS) est l’un des leaders mondiaux dans les domaines de
  l’électronique grand public à travers ses 4 divisions : la téléphonie mobile, l’électronique grand public,
  l’informatique, les appareils électroménager et de climatisation. Créée en 1991, sa filiale française compte
  aujourd’hui 230 personnes.
  
  LG, désireux de se positionner comme la marque du «passage au numérique», conçoit des produits de haute
  technologie combinant design, ergonomie et performance, adaptés pour relever le défi de la convergence numérique.
  Son expertise technologique et son outil industriel de dernière génération lui permettent de proposer dans le monde
  entier une très grande variété de produits répondant aux attentes des consommateurs.
  
  LG Electronics Inc réalise un chiffre d’affaires de 38,6 milliards de dollars, dont près de 800 millions d’euros en 2006
  pour la France. LG Electronics Inc est une entreprise à échelle mondiale avec 80 filiales commerciales, 14 centres de
  production et 17 centres de Recherche et Développement qui emploie plus de 82 000 personnes à travers le monde.
  
  LG Electronics Inc. est le premier producteur au monde de téléphones CDMA, de climatiseurs, de périphériques de
  stockage optique, de lecteurs DVD et de systèmes home cinéma.
  
  Le site web de la marque peut-être consulté sur www.lge.com/fr