Press release

1080p HDTVs ISFccc Calibration Ready; 60PG60 Receives THX Display Certification

LAS VEGAS, Jan. 6, 2008 – From HDTV novices to home theater gurus, LG Electronics offers
consumers the ability to optimize and calibrate high-definition picture quality for any
environment.

LG offers options for consumers seeking varying degrees of involvement in the configuration
process. From an automatic adjustment in LCD HDTVs with LG’s Intelligent Sensor, to the
professional-grade Image Science Foundation customized calibration configuration (ISFccc),
consumers can choose the best picture quality to suit individual needs.

Equally significant, picture performance on LG’s award-winning PG60* series plasma HDTVs
received THX Display certification by the leading provider of technologies and quality assurance
standards for the entertainment industry.

“From self to professional calibration, our HDTVs can be optimized to meet specific ambient
lighting conditions and individual viewing preferences,” said Allan Jason, vice president of
consumer electronics marketing at LG Electronics USA, Inc. “With LG HDTV calibration options,
every consumer has the ability to make a great HDTV even better.”

Calibration Modes Maximize Flexibility
LG offers four modes to address picture quality. From lowest level of consumer involvement to
highest they are:
• LG LCD HDTVs include Intelligent Sensor, a quick and simple feature that automatically
adjusts the picture based on the room lighting conditions. It senses brightness of the light
and color, and adjusts several picture settings as well as brightness. The resulting picture
is better suited to the room lighting. This feature saves energy, too.
• For consumers seeking a simple calibration option, Content Specific Audio and Video
Modes enable everyone, including the HDTV beginner, to adjust the picture and audio
quality to an optimal setting. Three pre-set modes, cinema, game and sports, customize
the picture (and sound) based on content type. The cinema mode automatically adjusts
colors to D65 standard (SMPTE standard for movie color). Sports and game modes
• A more experienced HDTV consumer can use LG’s Expert Mode to perform detailed
calibration. Users have the ability to make adjustments in an intuitive menu system,
changing the specific values allowing for a deeper level of picture adjustment.
• Those seeking the highest level of calibration will appreciate LG’s ISFccc option on all
1080p LCD and plasma HDTVs. The professional ISF calibration will deliver picture quality
representing what filmmakers intended viewers to see. Using the LG Expert Mode, an ISF-
certified calibration technician will use professional equipment to calibrate the HDTV using
ISF parameters based upon individual home theater environments and ambient lighting.
Once calibrated to the optimal setting, the calibrations are saved as ISF day and ISF night
modes.

LG’s PG60 Series THX Display Certified*

LG Electronics is the first mainstream consumer electronics company to achieve THX Display
certification for plasma HDTVs (models 60PG60 and 50PG60*). As the industry benchmark in
video image quality, THX Display certification ensures that an HDTV can present HD and
standard- definition video content at maximum resolution with the correct color and light
levels. Additionally, the PG60 will offer viewers the option to choose THX mode for watching
movie content. This will be offered as the cinema mode on the PG60.

“With the PG60 series, LG is delivering the perfect blend of style, sophistication and visual
performance in a plasma display,” said Pat Dunn, director of display technology at THX. “The
addition of THX video certification differentiates the PG60 series and sends a clear message
about quality to potential HDTV buyers. We are confident that the PG60 series will more than
satisfy the needs of entertainment enthusiasts who are looking to bring a true cinematic
experience home.”

Founded by movie director George Lucas, THX leverages knowledge and expertise in
filmmaking, cinema design and post-production to partner with display manufacturers to
certify best-in-class video products. THX display certification solidifies that LG’s plasma line
(PG60) is designed for consumers who demand peak performance from their entertainment
systems and delivers exceptional image quality, bringing more immersive entertainment
experiences to the living room.

The 60-inch model 60PG60 is THX certified; certification of the 50-inch model 50PG60 is in
process.




Contacts Presse Produits :

• Aurélie Vinzent – aurelie.vinzent@pleon.com – Tel : 01 53 04 24 04
• Pauline Lardy – pauline.lardy@pleon.com – - Tel : 01 53 04 23 13
  
  Contacts Presse Coporate :
• Hortense Grégoire – hortense.gregoire@pleon.com – Tel : 01 53 04 23 30
• Mathilde Hurtaud – mathilde.hurtaud@pleon.com – Tel : 01 53 04 23 12
  
  
  
  
  Fondé en 1958, LG Electronics Inc (Bourse de Corée : 06657.KS) est l’un des leaders mondiaux dans les domaines de
  l’électronique grand public à travers ses 4 divisions : la téléphonie mobile, l’électronique grand public,
  l’informatique, les appareils électroménager et de climatisation. Créée en 1991, sa filiale française compte
  aujourd’hui 230 personnes.
  
  LG, désireux de se positionner comme la marque du «passage au numérique», conçoit des produits de haute
  technologie combinant design, ergonomie et performance, adaptés pour relever le défi de la convergence numérique.
  Son expertise technologique et son outil industriel de dernière génération lui permettent de proposer dans le monde
  entier une très grande variété de produits répondant aux attentes des consommateurs.
  
  LG Electronics Inc réalise un chiffre d’affaires de 38,6 milliards de dollars, dont près de 800 millions d’euros en 2006
  pour la France. LG Electronics Inc est une entreprise à échelle mondiale avec 80 filiales commerciales, 14 centres de
  production et 17 centres de Recherche et Développement qui emploie plus de 82 000 personnes à travers le monde.
  
  LG Electronics Inc. est le premier producteur au monde de téléphones CDMA, de climatiseurs, de périphériques de
  stockage optique, de lecteurs DVD et de systèmes home cinéma.
  
  Le site web de la marque peut-être consulté sur www.lge.com/fr